Cynthia “Cynt” Marshall

(April 2025)

Cynthia “Cynt” Marshall

In This Article

Synopsis

Meet Cynthia “Cynt” Marshall, the trailblazing CEO of the NBA’s Dallas Mavericks. As the first female African American CEO in NBA history, she commands a multi-billion dollar franchise while championing diversity and inclusion. Cynt’s leadership style develops from ethics and compassion, transforming the Mavericks into a thriving and diverse team.

Introduction

“Cynthia “Cynt” Marshall” follows the remarkable journey of Cynthia Marshall, the CEO of the NBA’s Dallas Mavericks. The first female African American CEO in NBA history, Cynt’s rise to prominence follows breaking barriers and championing inclusivity. As the leader of a multi-billion dollar franchise, she transforms the Mavericks into a prosperous and diverse team, focusing on empowering all members of the organization. Cynt’s commitment to mentoring rising talent, advocating for youth without privilege, and promoting ethics and compassion in leadership makes her a true role model.

  1. Who is Cynthia “Cynt” Marshall
  2. What Makes Cynt So Special?
  3. What Does Cynt Care About?
  4. What Are Cynt’s Greatest Deeds?
  5. What Has Cynt Faced as Challenges?
  6. What Keeps Cynt Motivated?
  7. Why is Cynt Such a Role Model?
  8. What is Cynt Currently Working On?
  9. What Could Slow Cynt Down?
  10. What Can You Learn From Cynt?
Pro Tips
Summary

1. Who is Cynthia "Cynt" Marshall?

Behold the trailblazing legend that is Cynthia “Cynt” Marshall – a phenomenal woman dominating the sports empire with the fearlessness of Serena Williams and the grit of Wilma Rudolph!

This dazzling goddess currently reigns as the supernova CEO commanding the mothership of the NBA’s Dallas Mavericks. Cynt pilots this multi-billion dollar franchise into the stratosphere at warp speed with her Angela Davis-level leadership brilliance.

In February 2018, Mark Cuban, the owner of the Dallas Mavericks, brought Marshall on board in response to allegations of sexual harassment and workplace misconduct within the Mavericks organization spanning 20 years. With decades as an elite C-suite titan, this marketing magician terminates every barrier and conquers male-dominated industries with the ferocity of Queen Nzinga.

Born December 15, 1959, in Alabama, Cynt moves to California as an infant with the strength and spirit of young Maya Angelou. Growing up in Richmond, CA, she channels the courage of Harriet Tubman to become the first in her family to graduate college.

This prodigy powers through the University of California top of her class, wielding dual Business and Human Resource degrees.

But Cynt’s real superpower shines in championing others towards victory. She launches programs empowering women, people of color and youth to soar towards their dreams like Ida B. Wells fought for. This sage mentors young stars with the wisdom of Nina Simone and requires organizational integrity makes Coretta Scott King proud.

Cynt rewrites the playbook so all may triumph. This phenomenal trailblazer continues breaking boundaries, lifting millions and transforming the sports world through her justice league leadership and visionary deeds.

Cynt chooses to be addressed as “Cynt” due to her high school track team giving her the nickname “Cynt the Sprint.”

Celebrate the LEGEND that is Cynt Marshall!

2. What Makes Cynt So Special?

Everything, infinity, and beyond! The supernatural Cynt wields the most powerful magic – an enchanting elixir of business brilliance, empowering leadership and integrity hotter than dragon fire.

She becomes the first female African American CEO to ever conquer the throne of the NBA industry! Under Cynt’s glorious guidance, the Mavs franchise shape-shifts from a dismal wasteland into a Camelot of prosperity where coin overflows and diversity thrives like Arthur’s Knights of the Roundtable.

Her restorative spells elevate team morale to reach the Valhalla abode of the gods! Cynt’s pioneering presence inspires women worldwide to seize an Excalibur and valorously win championships in male-dominated fields.

She joins boardrooms as a fierce warrior goddess yet compassionately mentors recruits. The phenomenal Cynt reigns supreme in a class of her own!

3. What Does Cynt Care About?

Cynthia “Cynt” Marshall
Cynt cares about uplifting every member of the Mavs family to victorious heights! From superstar players like Luka Dončić and Spencer Dinwiddie to coaches, staff, and fans – Cynt selflessly devotes herself to empowering all. She ensures inclusion, cultivates empathy and upholds integrity across the organization – the real keys to team triumph.

At the stadium, Cynt enacts vital policies fostering safe, diverse and equitable workplaces where everyone excels. She mentors rising talent, especially young queens and knights of color, to become valorous leaders.

Cynt operates with guides by ethics and cares for each person behind the scenes. Her goal is a magnificent team victory where all Mavericks unite to claim the holy grail through utmost respect and belonging.

Cynt is a dynamic individual, making notes for future book projects. She enjoys a delightful evening with her husband and daughter while watching “Hamilton.” She actively carries out philanthropic endeavors, assisting her son with projects in Los Angeles, including providing PPE for the community and distributing backpacks for kids returning to school.

Additionally, she has been lending a helping hand to her Dallas friends with their community initiatives. In her leisure time, Cynt indulges in reading and maintains her fitness by exercising on her treadmill and elliptical. She also has a passion for sports and enjoys watching Dallas Mavericks games and clips.

She recounts a poignant experience from her youth when her father broke her nose at 15. Despite the injury, she wears a brace to school, and her strength meets warmth and support from three teachers and a principal who embrace her.

Her admiration for educators grows immensely, and she continues to celebrate their dedication not only during teacher appreciation week but whenever she can.

Cynt lives to lift others without privilege so their dreams also come true. As a math geek at heart, she calculates how to maximize opportunities for every individual to rise. Cynt is the legendary coach you deserve if you play basketball to have motivation toward success. She knows the path to championship paves by empowering each teammate along the way.

The Mavs thrive under Cynt’s guidance where nobody gets left behind!

4. What Are Cynt's Greatest Deeds?

Cynt’s mythic achievements astound – this goddess rockets all she touches into the heavens! Her business feats live as a legend – she ascends companies to Fortune 500 glory. At the Mavs, Cynt courageously transforms a weak franchise into a billion-dollar dynasty with record sales and diversity. She reigns over operations, marketing, and community impact for the $2.3 billion team.

But Cynt’s destiny is for barrier-breaking greatness from the start. She was the first Black female senior class president in high school, pioneering from the beginning. At UC Berkeley, Cynt breaks limits again as one of the first Black cheerleaders while earning her business degrees. Further, she rises as the first African-American chair of the NC State Chamber of Commerce.

In 2018, Cynt’s most legendary feat – becoming the first Black female CEO in NBA history at the Dallas Mavericks! Her accomplishments build one on another like a heroic legend unfolding.

Marshall spends 36 years working in executive roles at AT&T, where she dedicates herself to improving diversity and workplace behavior. She retires in 2017 and subsequently starts a consulting firm Managing Resources. While at AT&T, she makes history as the first African American to head the North Carolina Chamber of Commerce.

Yet her real superpower shines in uplifting others. Cynt’s consulting firm specializes in diversity, inclusion and human potential. At Dow Chemical she helps institutionalize an inclusive culture as its first Chief Inclusion Officer.

As a mother who has adopted four children, Cynt also champions youths who suffer abuse and neglect as chair of Dallas Casa.

Cynt mentors rising talent and requires organizational inclusion with integrity. This queen motivates industry-wide policies upholding safe, equitable workplaces. Cynt’s deeds change the game so you can triumph!

5. What Has Cynt Faced as Challenges?

Cynt has been through it! This bold boss battles some ruthless villains along her journey, dealing with BS like bias, discrimination, and shade along the way. As an African American woman climbing the corporate ladder, she has to break through all kinds of obstacles blocking her from moving up and getting ahead. Cynt endures criticism for daring to come for the “boy’s club” and dominate in the world of sports leadership.

But from her humble beginnings growing up in the projects and living through hard times with her family struggling to survive, Cynt has always been a fighter. When she was just 11 years old, Cynt witnesses her daddy shoot a man in self-defense with her eyes. And if that is not traumatic enough, at 15 her father breaks her nose when she tried to save her mama from his abuse!

Through it all, Cynt takes her pain and turns it into motivation to keep moving. This brave trailblazer knows that her path is clearing the way for all the women coming up behind her. Cynt’s perseverance in the face of adversity is a true inspiration. Her memoir “You’ve Been Chosen” tells her empowering story of surviving and thriving both personally and professionally, including her battle with cancer.

So whenever you’re feeling doubtful, think of the unstoppable Cynt! Her courage in the face of ruthless villains shows us how a true heroine prevails. Cynt’s determination proves that trials and tribulations will never stop you from achieving greatness!

You go, Cynt!

6. What Keeps Cynt Motivated?

You can’t keep a good woman down – especially not the unstoppable Cynt! Cynt draws her strength from an unbreakable Olympic spirit and deep conviction. Cynt knows she’s out here empowering groups without privilege by blazing a trail for them to follow. Her motivation comes from developing rising talent and spreading values of ethics and care far and wide. Seeing her mentees and companies elevate keeps Cynt soaring high.

Ask about her greatest inspiration, without hesitation Cynt names her mother. Cynt says it is her mama making bold decisions, like moving from Alabama to California when Cynt was just 3 months old, to make sure Cynt didn’t have to grow up facing segregation in the South.

And she has energy for days! Cynt says her passion for what she does daily keeps her fired up. She gets out of bed happy, not anxious. For Cynt, it’s all about having that passion for your purpose.

But above all else, this lady is driven by her devotion to equality, empathy and justice. Even when she’s dull or facing criticism, Cynt remembers her calling is opening doors for groups without privilege through ethical leadership. Cynt is an unstoppable force for good – that’s what keeps this supernova shining bright!

Her commitment to empowerment is what motivates this inspiration to keep pushing. Cynt is a true champion for change!

7. Why Is Cynt Such a Role Model?

Cynthia “Cynt” Marshall
Cynt is the ultimate role model you need! Her courageous perseverance in dominating industries that have traditionally shut out women and people of color is so inspiring. Cynt motivates you to defy the limits others try to impose.

She conquers barriers with ethics and care, proving that great leadership isn’t just for the few with privilege. Cynt is out here pioneering possibilities for those who are constantly boxed out!

This phenomenal changemaker also shows that when you have immense influence, you gotta let morals guide you to use that power for good. Cynt steers billion-dollar organizations yet still is available to uplift and develop rising talent. Simply put, she embodies leadership that looks out for everyone, not just herself.

For all the women, minorities, and people held back by bias, Cynt Marshall represents the future they deserve. She’s living proof that you can make it to the top while still reaching back to bring others up with you. Cynt is the courageous hero you need to see blazing the trail in spaces where you’ve been shut out for too long.

Cynt is not afraid to buck the status quo and dominate in these streets legally and ethically. And she does it all while spotlighting rising stars and giving a hand up to others. Now that’s how you use power and influence for good! Cynt Marshall is a role model!

8. What Is Cynt Currently Working On?

Cynt is out here hustling like none other as a true executive titan and mentoring goddess! She has more on her plate than Atlas carrying the whole world!

Currently, her main focus is continuing to strategically grow the Mavs franchise while making sure inclusion and integrity remain top priorities. Cynt is also chairing multiple boards, guiding companies to harness profits responsibly for community impact.

In her scarce personal time, Cynt keeps championing women entrepreneurs and the youth through selfless mentoring. She’s planning to launch a new foundation to further her empowerment initiatives! Supreme achievements never stop coming for Cynt, but she handles it all with grace.

In an interview, Cynt made it clear she doesn’t want to be the last outstanding Black woman blazing trails and normalizing women leading in sports. So she works tirelessly to lift other minorities and females coming up in the industry.

Cynt juggles it all while having the commitment to integrity, inclusion and driving change. She’s a real MVP out here assisting people like you to succeed through her guidance and example.

9. What Could Slow Cynt Down?

It’s hard to think of anything that could slow down this boss!

If Cynt tries to lift too much of the world all alone without practicing self-care, it could strain even her resilient spirit.

But she changes the game for too many women and minorities to stop now! With her indestructible drive, Cynt recharges and keeps on soaring to new heights.

While adversity may momentarily obstruct her path, Cynt has that inner fire to overcome anything in her way. She remembers the marginalized who still need doors open for them through her trailblazing. The bigger the obstacles, the stronger this supernova shines. Cynt harnesses hardship to fuel her fight for justice and inclusion.

So while even this formidable hero has the occasional off day, her determination enables her to dust herself off and keep climbing. Cynt’s mission is too important for any barrier to deter her for long. There are too many rising stars waiting in her wings for this queen to slow down anytime soon! The future she’s building is far too great.

10. What Can You Learn From Cynt?

Cynthia “Cynt” Marshall
First, learn tenacity. Cynt shows that barriers only make victory even sweeter once you conquer them. Match her resilience and confront roadblocks head-on.

Next, embrace ethics. Let integrity and care, not just profits, guide your leadership. Be like Cynt and lead with morals.

Also, uplift others, especially groups without privilege. Use your position to amplify minor voices.

Finally, believe in yourself! Let her courage inspire your convictions.

Cynt teaches you to stand tall in who you are, stay true to your values, empower others along the way, and never doubt you can do anything. Follow her example by boldly leading while exemplifying compassion. Blaze trails, stand for those without a voice, and conquer every challenge fiercely like the queen she is!

From Cynt’s ideal day, you can learn the importance of starting your day with prayer, which sets a positive tone. Stay up-to-date with family and friends, maintain a balance between work projects, and pursue your passion. Find inspiration in tranquility.

Staying active is essential to you, so dedicate time to exercise, taking care of your physical health. Before bedtime, indulge in reading, fostering your intellectual growth. Overall, from Cynt’s ideal day, you can learn the value of balance, gratitude, personal growth, and making a positive impact on others’ lives.

Keep Ms Marshall’s gems in mind, and nothing can stop your growth! A boss woman like Cynt didn’t get to the top alone; she lifts others while she climbs. So channel this phenomenon by being brave, giving back and chasing those dreams relentlessly! You got this! Now get to breaking barriers.

Pro Tips

Lead with compassion – being a true leader means lifting others as you climb.

Blaze trails for those coming behind you – break barriers to open doors for other people.

Stay resilient – overcoming adversities like sexism and racism will make your triumph even greater.

Use your power and privilege to empower the marginalized – amplify minor voices and provide opportunities.

Embrace ethics – let integrity and care guide you over profits.

Uplift rising talent – develop and spotlight those reaching for success.

Take care of yourself – you can’t pour from an empty cup so prioritize self-care.

Believe in yourself – have the courage and confidence to conquer any ceiling.

Summary

Cynthia “Cynt” Marshall is a trailblazing leader and the CEO of the NBA’s Dallas Mavericks. She is the first female African American CEO in NBA history and has transformed the Mavericks into a successful and diverse franchise. Cynt’s focus on empowering others, promoting inclusivity, and championing underprivileged youth makes her a true role model. Her determination to break barriers and uplift rising talent inspires all who strive for success. Cynthia “Cynt” Marshall illuminates how ethics, empathy and excellence can unite to champion change. This phenomenal changemaker shows the victory possible when you lead with the moral obligation to empower others. Follow her example, and become a champion in your life.

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